Persil’s New Formula Fights Pilling, Color Fade

Basketing fresh-smelling laundry before gleefully pressing your nose to warm, cozy clothes feels blissful until feeling pilling on a favorite new top and noticing its color isn’t quite the same as it was in the store dressing room.

That’s why, Persil Laundry, which touts the tagline “The Care Your Clothes Deserve,” has introduced a new formula aimed at fighting pilling and color fading. TripleCare provides deep cleaning with advanced color protection and anti-pill technology, according to the Henkel-owned brand.

“Persil TripleCare represents a meaningful evolution of how we approach fabric care, uniting deep cleaning, vibrant color protection and anti-pilling in one formula,” said Julia Galotto, vice president of marketing at Henkel. “People have an emotional connection to their clothes and expect their detergent to do more than just clean. With TripleCare, we aim to be a trusted go-to by offering real fabric care that helps people look and feel their best with every load.”

TripleCare is rolling out in retailers nationwide and available across the Persil portfolio, including liquid detergents—Persil Original, Intense Fresh, Oxi +Odor Fighter and Activewear Clean +Odor Fighter—and Ultra Pacs.

Real Housewives Collaboration

To celebrate the launch of TripleCare, Persil is teaming up “The Real Housewives of Orange County” stars Heather Dubrow and Gina Kirschenheiter for social content and a new commercial, now running on Bravo and Peacock. The spot highlights the duo’s signature banter as they address the long-standing question of whether The Housewives do their own laundry – while highlighting the benefits of Persil TripleCare.

For more on laundary care, go here.

Read Persil’s collaboration with Christian Siriano here.